DAWN Apparel Design Showcase
Client:
UMN College of Design
Apparel Design Program
Senior Class, Fall 2022
Ask:
Design a poster for a fashion showcase of Senior work that represents the dawn of a new chapter in their lives. If your design in chosen, develop a visual identity and create corresponding deliverables for the event.
Poster & Identity Design Process
The overall identity changed a lot over the course of this project. Many poster iterations were developed, leading to a very evolved final design, which can be seen below.
Final Poster Design
Implementing the minimalist yet bold elements asked for by the client, this poster design represents the ambiguity that many students feel about their future as they embark on their post school journey.
This poster also evokes a blurry vision of hope, as these students enter the DAWN of a new chapter in their lives.
The unique and bold pairings of typefaces stand out against the abstract background imagery in a way that would compel a passerby to engage with the showcase information.
I was fortunate enough to have my design chosen by the Apparel Design program, which allowed me to create the remaining deliverables for the showcase event. These can be seen below.
Building Out Deliverables
Postcard
Poster
Social Media
Event Lookbook